Build an interactive dialogue with your subscribers. Build and execute a creative approach. Integrate preference, privacy, location, and real-time behavior into your distribution strategy. Learn from it, and your subscribers.
Both operators and media companies see the new revenue streams beyond the ‘customer pays’ model. As with the Internet model, the key is to align a ‘relevant’ campaign with entertainment individuals who want to view or have self-selected preferred content, while minimizing SPAM.
Subscriber preferences are derived from the immense amounts of attributes that operators hold about the subscriber. This is not restricted to demographic data (like age, gender and mailing address) but also includes insight data such as dynamic preference, which can be based on downloads the subscriber has performed, and the key word searches and purchases made by the subscriber on his mobile. In addition, the dynamic information includes the subscriber real-time location, presence (availability) as well as mood setting. The context of the subscriber is also derived from his explicit and implicit groups.
A positive subscriber mobile marketing experience is based on contextual attributes such as subscriber’s needs and interests, privacy preferences, and situational context.
Redknee’s products can be leveraged to provide location sensitive advertisements. Privacy Control and Profile Management combined with the subscribers specific location creates a new and effective combination for operators to allow the behavioral segmentation of their user base.
Create value by aligning both content and the marketing channel to subscriber preferences and context creates a reinforcing effect that increases the collective value of the mobile medium. The active use of analytics including segmentation and behavioral analysis refines the marketing campaign on a subscriber-centric basis, increasing subscriber loyalty. Advertisers benefit from targeted marketing due to lower campaign cost and a higher relevancy ratio thereby increasing sales. This requires a mechanism for operators to automate the process of sharing subscriber-centric data with its media partners.
Personalize your mobile marketing solution with Redknee’s Personalization and Monetization products:
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