Many of today's network operators are dealing with runaway data traffic but stalling data revenues. Where policy management was once seen as a tool to control network usage and resources, in today’s data-centric world, policy management provides a key tool to monetizing these services.
As data revenues continue to trail data traffic, global network operators are looking to Redknee for a proven solution that combines an enhanced customer experience and data monetization.
By enabling flexible options, such as targeted cross-service bundles, individual packages for different subscriber needs, and the ability to launch loyalty programs and promotions based on the customer’s behaviour, Redknee’s subscriber based policy turns each data transaction into an opportunity to incentivize, upsell or reward service adoption. In addition, Redknee’s policy solution empowers customers with advanced self-care options, while managing Fair Usage Policies in a subscriber-intelligent manner. Ensuring 360-degree view of the full subscriber experience, Redknee’s subscriber based policy solution is pre-integrated with an analytics, rating and promotions engine. This enables operators to quickly review the success of new promotions, test and analyze different use cases and understand operational and business trends in order to further drive data revenues.