A New Revenue Source
As your traditional revenue streams dwindle, and content providers exclude you from retail transactions, you need to capitalize on your key asset—the subscriber—to enter the lucrative retail value chain.
With access to a loyal and captive subscriber base, Redknee Mobile Commerce offers you new revenue sharing opportunities. It provides you with a strategic platform to manage the entire customer purchase cycle.
Redknee’s mCommerce Gateway (MCG) opens the Monetization framework to retailers and their partners. It allows them to extend their footprint onto the mobile device.
MCG enables a wide range of mCommerce capabilities, including payments, purchases, and promotional SMS/MMS campaigns. It integrates open standardized interfaces into your postpaid and prepaid charging infrastructure.
MCG’s Download Management Server module (DMS) provides you with comprehensive “Vending Machine” features. These include remote or local (hosted) content, support for JSR-124 client provisioning, and content partner integration.
Redknee’s Loyalty application further extends MCG through its support for flexible reward schemes. Reward models include single-service loyalty, cross-service loyalty, and partner loyalty where transactions with partners result in loyalty credits.
MCG is supported by the following Redknee products:
Top