Price Modeling and Analysis

Gain Insight and Optimize Your Price Strategy

Keeping ahead of the competition and capturing your share of the subscriber’s wallet means taking a fresh look at your current business model and employing a new perspective on planning, targeting, segmenting, developing and launching of innovative business plans. Effective marketing plans become increasingly important in order to attract potential subscribers and keep current subscribers with targeted price plans, relevant loyalty programs and compelling promotions. Service providers should be considering a cohesive pricing methodology in order to launch a constant stream of enticing tariff plans and promotional services quickly and cost-effectively while protecting margins and increasing customer loyalty.

Redknee’s price modeling solution allows service providers to utilize the business intelligence they have at hand and simulate complex pricing scenarios to fully understand the potential impacts to their business prior to being launched. Now service providers can conduct pre-launch analysis of price plans and make adjustments where necessary prior to launch so they can more accurately present intelligent and profitable pricing. In addition, service providers can reassess existing price plans and confirm they are providing the level of profitability needed to meet the company’s objectives.

By utilizing a price modeling solution from Redknee, you will now have the ability to:

  • Quickly and easily define and test tariffs through intuitive wizards and simple drag and drop functionality
  • Develop model behavior profiles - sets of ‘what if’ scenarios that increase forecasting accuracy to optimize pricing strategies and effectively target specific markets
  • Launch more accurate and well-targeted services and promotions rapidly and cost-effectively
  • Integrate pricing data with customer care to launch churn reduction campaigns
  • Identify and model migration patterns, for on-net adoption as well as competitive user/subscriber adoption

Utilize your valuable subscriber and network data to empower better business decisions and surpass the competition.