The Internet is personal - subscribers increasingly expect an intuitive, relevant and personalized service experience. With Redknee's Unified Profile Server, operators are able to deliver a more personalized user experience.
But how do operators personalize subscriber services effectively, without the imminent threat to privacy? How do operators fill the demand and protect subscribers at the same time?
Redknee’s Unified Profile Server (UPS) is positioned for this revolution. UPS reduces privacy concerns that have discouraged subscribers from taking advantage of value added services such as location, social networking, mobile commerce, and targeted mobile advertising. With effective personalization, network operators can reduce churn by creating "stickiness", while adding a new revenue stream through third-party content providers.
Enable subscribers to manage their identity, allowing them to control who sees their private information, decide what services to subscribe to, make content preferences, automatically provide recommendations from family and friends, and much more. Give subscribers a more memorable, richer experience by allowing them to define their music, video and entertainment preferences while avoiding the cumbersome process of signing up to multiple services at one time.
Create, store and manage user information, such as age or service preferences, to deliver a consistent, personalized experience. Avoid multiple sign-up processes for each application, and modify personal details in one place, with an intuitive web-based interface. Use subscriber defined demographic content to suggest content, applications and purchases, and leverage usage history analysis to improve the next offer.
Consolidate all the valuable subscriber data from various legacy fragmented sources into a single subscriber-centric open federated view. Monetize this new unified subscriber profile by giving controlled and secure access to third-party applications across N-screens.
Redknee UPS allows subscribers to set criteria-based privacy and preferences for third-party apps, allows parents to monitor and/or restrict their children's activity and allows business administrators to track and locate fleet, while respecting their employee over non-work hours.
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