Unified Profile Server
The Internet is personal - subscribers increasingly expect an intuitive, relevant and personalized service experience. With Redknee's Unified Profile Server, mobile operators are able to deliver a more personalized mobile experience.
But how do operators personalize subscriber services effectively, without the imminent threat to privacy? How do operators fill the demand and protect subscribers at the same time?
Redknee’s Unified Profile Server (UPS) is positioned for this revolution. UPS reduces privacy concerns that have discouraged subscribers from taking advantage of value added services such as location, instant messaging, mobile commerce, downloads, targeted mobile advertising and more. For example, with UPS, operators can more effectively market to their subscribers – by sending real-time promotions, relevant advertising, opt-in services and applications – all by leveraging their profile attributes, preferences and location.
Empower Subscribers
Enable subscribers to manage their mobile identity, allowing them to control who sees their private information, decide what services to subscribe to, make content preferences, automatically provide recommendations from family and friends, and much more.
Individualized Marketing Campaigns
Create, store and manage user information, such as age or service preferences, to deliver a consistent, personalized experience. Avoid multiple sign-up processes for each application, and modify personal details in one place, with an intuitive web-based interface. Use subscriber defined demographic content to suggest content, applications and purchases, and leverage usage history analysis to improve the next offer.
Enhance the Value of Mobile Services
Offer services such as Find-A-Friend – enabled within a group of pre-selected friends and family. Send 3rd party marketing offers based on location, such as a 10% discount on coffee or discounted Wi-FI services, as subscribers pass by any Starbucks location.
Reduce Privacy Threats
Reduce privacy threats such as spam, cookies and location tracking. Empower individual subscribers by enabling them to control who sees their private information, and only allow services that the subscriber has opted-in for.
Provide a Richer Mobile Experience
Give subscribers a memorable, richer experience by allowing them to define music, video and entertainment preferences while avoiding the cumbersome process of signing up to multiple services one at a time. Give subscribers a more memorable, richer experiencce by allowing them to customize all of their mobile services in an intuitive and cohesive manner by having them sign up just once.
With effective personalization, network operators can reduce churn by establishing a deeper relationship with their subscribers, while adding a new a revenue stream through 3rd party content providers.
