Redknee Inform enables the operator to contact the subscriber with contextually relevant messages. The message can be targeted based on the subscriber demographic information or real-time information including preference, location and presence. Inform enables the operator to tap into a new revenue stream by supporting push-based advertising. Operators have also used Inform to push informative and reminder messages to their subscribers.
Inform enables the media agency (or 3rd party brands directly) to securely login to the platform, set up the campaign using an easy to use and intuitive web based GUI and receive extensive analytical reports on campaign success.
Redknee Inform forms a part of the Redknee mobile marketing model:
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