Meet Your Evolving Service Requirements
Redknee's Enhanced Messaging Gateway (EMG) controls and rates enhanced messaging services for prepaid and postpaid users. These services include premium SMS delivery, tele-voting, and gaming and content downloads. Additional capabilities include SMSC off-loading, store and forward, and content provider integration.
EMG rates and charges for premium SMS and MMS content such as stock quotes, sports news, and horoscopes to and from content providers. Redknee's innovative EMG Product offers you highly customizable solutions to meet your evolving service requirements.
EMG consists of the following modules:
Flexible rating and charging
Flexible rating and charging is key to helping you increase your revenue potential. Redknee's EMG provides you with a comprehensive real-time solution for rating mobile SMS, MMS, and premium content messages. Among other features, you can charge each message in real-time based on the subscriber's source and destination addresses.
Cost-saving simplified routing
Redknee's EMG lowers your costs and simplifies your architecture. It reduces routing between content providers (CP) and your message centers. It deploys extensive CP management functionalities, including revenue sharing. It integrates easily with third-party unified messaging stores, reduces the time required to integrate third- party content providers, and provides standard based OSA UI.
First shot delivery SMS / MMS messaging
Redknee's EMG executes a first shot delivery scheme for all subscriber messages with next generation message routing capability. It delivers these messages successfully over 80% of the time on the first try.
SMS delivery without boundaries
EMG provides you with the flexibility to rout SMS messages to and from GSM and TDMA / CDMA networks. The key differentiator of this platform is its capacity for P2P messaging across all networks and first shot delivery of messages.
Redknee solutions supported by EMG:
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