Following the successful launch of Kuwait’s first national wireless broadband service in 2006, Zain was looking for opportunities to bring mobile Internet connectivity to all of its subscribers in order to maximize its data revenues. With 70 per cent of its subscriber base being prepaid, Zain Kuwait was eager to get the services in the hands of its prepaid customers quickly.
In order to bring its subscribers the enhanced customer experience it wanted, Zain Kuwait would need to change its business model, which flipped the old world of pricing in ‘bits and bytes’ on its head, and instead brought pricing into relevant packages that subscribers could easily understand and trust.
Learn how Zain Kuwait launched easy-to-use price plans, successfully targeted market segments and is effectively managing a phenomenal 500 per cent growth rate in mobile data on its network.
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