Consolidating Policy and Charging Management as a Core Element of a Successful BSS StrategyThe arrival of 4G/LTE is bringing in a new era of super high-speed mobile Internet access and with it any conceivable information and services delivered over smartphones, tablets and mobile devices almost everywhere. However, in many cases the customer experience related to mobile broadband does not match the expectations. To evolve and succeed, operators in the market need to improve the customer experience of using mobile data services and tariffs, whilst balancing mobile broadband investment with corresponding revenue. By consolidating Policy and Charging Management operators can create new revenue generating business models and align services to customer expectations and improve the experience through transparency, control and flexibility.
In this paper Redknee outlines the importance of consolidating Policy and Charging Management in order to address customer expectations towards a new and enhanced customer experience, especially for Mobile Broadband services.
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