Network operators will necessarily have to leverage their considerable existing investment in core and radio infrastructure by directly providing or enabling value oriented services that are immediately appreciated by their subscribers. In this context, OSS/BSS platforms cannot be relegated to provide simple ‘back-office’ or billing functionality for the purpose of supporting outdated pricing schemes and business models. Progressive network operators recognize that suitably equipped and evolved OSS/BSS platforms constitute a fundamental strategic assets.

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Successful mobile network operators are increasingly facing competitive threats and are required to react very quickly to changes in the marketplace. Mobile operators must seize and capitalize opportunities as they arise in order to maintain and drive ARPU and remain competitive. With voice and SMS revenues flat, the opportunity of mobile data services is being viewed as the main strategic avenue for operators to drive future growth.

Mobile data currently represents the fastest growing service segment among mobile operators, with some experiencing as much as 300% yearly growth. Much of this comes from the introduction of mobile broadband spurred on by new smartphones such as RIM’s Blackberry and Apple’s iPhone. In fact, it is estimated that by 2013 mobile broadband will account for 32% of total mobile subscribers, 58% of total mobile data revenue and 18% of total overall mobile revenue. 

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