In 2007, the communications industry will be embarking on an exciting and disruptive transformation characterized by ubiquitous broadband access, mobility, and low power multimedia/computational capabilities.  In the classic paradigm, the network operator had direct control over the entire value chain where a limited set of well defined services were offered from a ‘walled garden’ and paid for via established pre/post paid account structures.  The new paradigm will consist of fragmented and shifting value chains consisting of a wide variety of 3rd-party service/content providers, chronologically and demographic specific services, a wide variety of payment mechanisms, and new business models that will subsidize or otherwise reallocate service costs to other entities.
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“Convenience, personal security, and privacy are the watchwords for LBS today.  Redknee provides the real-time system hooks that enable operators to deliver a greater level of control demanded by today's more personalized LBS services,” says Dan Baker, research director at Dittberner Associates.
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Location: Barcelona, Spain
Booth: 1E37
Date: February 12-15, 2007
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