Redknee | Newsletter | September 2006

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Executive Perspective

During the past three years in Redknee’s Product Line Management (PLM) division, I have seen this company evolve to offer a strong and focused suite of solutions. Our recent successes can be exemplified with MTC-Vodafone selecting Redknee for prepaid data services to pave the way for new revenue streams, driving prepaid top-ups to 120% during the World Cup and winning the CATAAlliance award for outstanding product achievement. Redknee products have experienced immense growth this year. PLM will reinforce Redknee's continued growth via the evolution of Redknee's leading product portfolio to address new access technologies and compelling new capabilities associated with subscriber-centric profile/policy management.
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Monetizing your service

African marketplace potential is important to Redknee. Jeff Popoff, Redknee VP of Marketing outlined the company's success with Safaricom, following its contract win to enable the Kenyan operator's 10mn mobile subscribers to take advantage of its unstructured supplementary service data (USSD) portfolio - notable for its 'Call Me' service and USSD portal - in the Kenyan market.
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Redknee Launches Parental Controls Solution for Youth Mobile Phone Market

This solution helps operators attract the entire family with a mobile service that addresses both family privacy concerns and budget. It allows operators to boost usage, call completion and air time while introducing a range of convenient, time saving, and family specific services, including privacy control, cost control and intelligent call routing.
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Bakrie Telecom Taps Redknee Unified Rating & Charging System to Rapidly Deploy New Data Services

With Redknee’s Unified Rating and Charging System, Bakrie Telecom’s subscribers can take advantage of up-to-date information to make informed decisions about their usage and expenditure while operators have the ability to verify usage limits and view account balance status in real-time before authorizing services.
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Redknee Provides MTC-Vodafone with Prepaid Data Services and Paves the Way for New Revenue Streams

MTC-Vodafone in Kuwait is using Redknee solutions to manage the rating and charging of roaming data services for its eeZee branded prepaid service. With the eeZee service, MTC-Vodafone is the first telecommunications company in the Middle East to offer prepaid customers mobile Internet service and Multimedia Messaging Service (MMS) roaming services.
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The Long Tail: Moving From Mass-Market to Niche Economics

By Susana Schwartz

“For a telecom to operate more like an Amazon, a carrier would have to be able to market to a ‘segment of one’ and do peer-to-peer referrals,” says Jeff Popoff, VP of marketing with Redknee. “For example, wireless carriers already have vasts amount of network usage and billing information to mine for demographics, lifestyle, travel preferences, and shopping preferences.”
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MTC-Vodafone starts prepaid data roaming

Abdullah Al-Qabandi, head of prepaid services at MTC-Vodafone, claims that subscriptions have risen dramatically since the service was introduced. He said, "Since the launch of this roaming service we have seen subscriptions increase by 15 per cent. We attribute this uptake directly to the accessibility and ease of use of the service:"
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Futurecom 2006

Location: Florianopolis, Brazil
Booth: B16
Date: October 2-5, 2006
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Telco 2.0 Summit & IMS Services Forum

Location: London, England
Date: October 4-5, 2006
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3GSM World Congress Asia

Location: Singapore
Date: October 16-20, 2006
Speaker: Don Kar Wai Wong, Senior Product Line Manager
Topic: Lessons from Location-based serivces in the Real World
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GSM > 3G Africa

Location: Cape Town, South Africa
Booth: J9
Date: October 19-20, 2006
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IMS/MMD Conference

Location: Dallas, Texas
Date: October 31-November 2, 2006
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To set up a meeting with Redknee please email us at events@redknee.com

Data and figures used here have been provided by various sources. Third-party figures and data have not been independently verified and may vary based on assumptions, methods of calculation and source data. Many factors contribute to results and performance. Redknee does not guarantee comparable results elsewhere.