Redknee Showcases Integrated Mobility Loyalty Application

Toronto, Canada. (January 15, 2001) - Redknee Inc., a leading provider of mobile applications and infrastructure software and solutions, today announced that Redknee has demonstrated integrated Loyalty applications for mobile networks. Demonstrations were provided to major North American and European mobile network customers.

"Loyalty programs have proven to be very successful in enhancing customer acquisition and retention strategies in consumer based industries", said Lucas Skoczkowski, COO of Redknee Inc. Redknee’s Loyalty application provides mobile operators with a opportunity to reduce churn and grow new market segments.

Redknee’s Synaxis™ 2800 Loyalty application gives wireless network operators the ability to introduce loyalty and incentive programs to mobile subscribers and reward subscribers with airtime, coupons, and other rewards.

Redknee’s Synaxis™-2800 Loyalty application enables subscribers the ability to subscribe to a loyalty program and personalize their individual account. Consumers can view their accounts and track their rewards points via the web or through mobile devices. Network operators have the ability to notify subscribers of rewards and reward opportunities.

Redknee’s Loyalty solutions enable service providers the ability increase revenues and improve customer retention for both prepaid and postpaid subscribers leverage customer information and manage near real-time reward structures based on existing customer knowledge. Available today, Redknee's Synaxis™ products leverage Open Services Architecture (OSA) design and the Parlay Group's open API specifications.

About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.