CPM and Redknee in Brazil
Companies Sign Reseller Agreement to Offer Operators Solutions for Developing Differentiated Services
TORONTO, ON – January 11, 2007 – Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced that CPM, one of Brazil’s largest technology companies, has signed a reseller agreement with Redknee. Together, the companies will be in a position to offer differentiated services that cater specifically to the Brazilian telecom market.
"This new offering, developed in partnership with Redknee, shares CPM's vision of growth, which focuses on satisfying the needs of the Brazilian market," said Manoellito Ferreira, Director of IT Consulting and Business Solutions at CPM.
"Redknee is pleased to work with CPM in the Brazilian market to enable operators to differentiate, and remain competitive," said Lucas Skoczkowski, CEO of Redknee. "The infrastructure solution developed in collaboration with CPM helps operators grow and offer new services and content for mobile users."
Personalization and monetization of subscriber services, based upon real-time billing and other solutions that interact efficiently with existing infrastructure, represent some of the key strategic and operating challenges for telecom operators today. At the same time, strong competitive pressures are leading operators to provide differentiation and variety in their content and other offerings, while diversifying their products and services in voice, data, and mobile commerce. From a financial standpoint, there is an increasing pressure for leading operators to provide popular value-added products and services while driving down costs.
The alliance between Redknee and CPM and the core solution offering jointly developed by them aims to meet these increased demands, based upon:
Personalization: Transactions between operators and customers gain greater added value with personalized user profiles. Access to profiles for services and partnerships are secure, unified, and private, allowing companies to quantify, analyze, and optimize how services are provided. As a result, it becomes possible to reward the customers for their loyalty and frequent purchases, or to stimulate the purchase of differentiated services by the end user.
Monetization: Based on monetization, transactions are paid in real time. Accounting entries can begin to reflect the true subscriber configuration, relying on consistent voice, SMS and data—whether subscribers pre-pay, post-pay, or pay in groups. This allows open billing interfaces to incorporate their own mobile commerce system or a partner's system, while the control policy allows expansion of differentiated offerings to the end user.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.
About CPM
CPM, one of the country's fastest-growing technology companies, specializes in IT consulting and business solutions, applications outsourcing, and infrastructure solutions. In 2005, the company reported total billings of 681 million reales, which represents a 48% growth over the previous year. Sales were even more significant, reaching 721 million reales, 53% greater than in 2004.
