Redknee Monetizes Operator Offerings and Personalizes Subscriber Services through Unified Rating and Charging System

Solution Supports Real-Time Converged Rating and Charging of Prepaid, Postpaid and Hybrid Subscriber Accounts for Flexible Service Bundling, Promotion and Billing

TORONTO — June 14, 2006 — Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced the general availability of its Unified Rating and Charging System (URCS) for network operators worldwide. With Redknee’s flexible and modular URCS product, operators are able to offer subscribers more personalized services and bundled plans for charging all subscriber transaction as they occur in real-time. This applies to any type of account, including prepaid, postpaid and hybrid accounts such as family and community plans, plus any type of service such as voice, messaging, data or content. URCS accomplishes this through a robust set of rating options.

“Subscribers need to feel comfortable trying and adopting new data-centric services without being penalized by plans and rates that have no correlation to their personal preferences,” said J. Gerry Purdy, Ph.D., principal analyst with MobileTrax. “Critical-mass adoption of new services such as instant messaging, multimedia music and video sharing, mobile online gaming, IPTV, content and video calling are difficult to achieve under most current subscriber plans, rates and infrastructure.”

URCS is a flexible system that allows operators to evolve with the pace of subscriber demand by providing subscribers with an unprecedented level of personalization. It allows subscribers to mix and match any combination of voice, messaging, data and content services they want.  Subscribers are able to access billing details in real-time, anytime, with full visibility.
 
“Increasingly, operators are looking for innovative rating, charging and bundling opportunities that enable them to personalize service offerings to their subscriber base,” said Lucas Skoczkowski, CEO of Redknee. “The subscriber-centric approach of URCS allows operators to better segment their market so that they have the operational and marketing agility to quickly offer and monetize new services in today’s fiercely competitive mobile market.”

With real-time balance management, URCS lets subscribers take advantage of up-to-date information to make informed decisions about their usage and expenditures. Operators have the ability to verify usage limits and view account balance status in real-time before authorizing services and deploying point-of-service pricing. This helps operators build stronger relationships with subscribers by providing instant notification of depleted account balances and encourages subscribers to top up their accounts before they are completely out of funds.

Rather than requiring operators to replace existing solutions, URCS complements an operator’s existing billing infrastructure by enabling new capabilities when new services and charging models are introduced. It converges all provisioning, transaction, charging and rating for supported services such as voice, data, messaging and content under a single system, and most importantly, in real-time.

“URCS also helps operators simplify rating and reduce charging errors. For example, one operator was able to streamline over 19,000 rules on multiple platforms to only 2,000 using Redknee’s URCS product,” added Skoczkowski.

Redknee will be exhibiting at CANTO’s 22nd Annual Telecommunications Conference and Trade Exhibition in Punta Cana, Dominican Republic, June 18 to 21, 2006 to discuss its Unified Rating and Charging System. To make an appointment with Redknee at this event please contact Jan Tarzia at (831) 440-2404 or email jan@nadelphelan.com.

About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.