Redknee Showcases Solutions that Help Mobile Carriers Maximize Revenue through Bundled Service Offerings at Billing & OSS World 2006
CTO Bohdan Zabawskyj to Discuss Increasing ARPU through Personalization
TORONTO — May 2, 2006 — Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced CTO Bohdan Zabawskyj will host a seminar entitled, “Increasing ARPU (Average Revenue Per User) through Personalization,” on Wednesday, May 3, 2006 at Telestrategies’ Billing & OSS World event in Miami Beach, Florida. Zabawskyj will take a case study approach to illustrate how network operators are utilizing personalization in their network infrastructure to create innovative and attractive bundled service offerings. An increasing number of subscribers are carrying multiple wireless devices with rich and diverse feature sets. Attendees will learn how to seamlessly control how communication services are directed to a given device based on the context and state of the subscriber. Zabawskyj will discuss how this in turn improves the overall communications experience.
During the session, he will provide an overview of how one leading operator created a competitive advantage by offering personalized single-number service for voice, messaging and data services spanning up to six devices. The service increased voice ARPUs by 50 percent and messaging ARPUs by 100 percent.
Session: Increasing ARPU through Personalization
Presenter: Bohdan Zabawskyj
Date: Wednesday, May 3, 2006
Time: 4:15 – 5:00 p.m.
Redknee will showcase solutions focused on monetizing and personalizing service offerings at Stand 716 at the show. These solutions include:
- Real-Time Converged Rating & Charging
- IMS – Policy Decision Function + Charging Rule Function
- Location & Presence
- mCommerce Gateway
- Unified Profile Server
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.
