Redknee Launches Mobile Bill Payment and Purchasing Solution
-- mCommerce Gateway Allows Mobile Subscribers to Pay Bills and Purchase Goods Anywhere, Anytime
TORONTO, CANADA – December 7, 2005 - Redknee Inc., a leading provider of innovative infrastructure software that delivers value-added personalized services and content for mobile users today announced the general availability of their mCommerce Gateway (MCG), a solution that transforms a network operator from a utility provider into a mobile retailer. Redknee’s MCG provides mobile operators with a strategic platform to offer mobile retailing services on their subscriber’s handsets, creating new revenue sharing opportunities with content partners and third-party merchants. MCG is built on the fifth generation of proven and reliable Redknee software.Wireless operators can capitalize on the $20B mobile retail marketplace using MCG’s flexible subscriber purchase and payment methods and comprehensive partner management capabilities. MCG gives subscribers the ability to make timely or impulsive purchases of tickets, multi-media content and retail goods & services using their existing handsets. MCG allows operators to quickly add new partners and merchants, and streamlines management of the retailing lifecycle from start to finish. With MCG, operators can create, secure and manage multiple partnerships with both mobile content providers and retail merchants to open up new modes of revenue generation.
“What’s innovative about Redknee’s MCG is that it helps operators address the convergence of media and lifestyle brands with mobility,” said Lucas Skoczkowski, CEO of Redknee. “MCG also allows operators to extend their brand image, attract new customers, and promote new products and services by delivering direct marketing, service notifications and multimedia content directly to subscribers.”
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.
