Redknee's SMS Roaming Guide Solution Launched at Major North American Wireless Operator to Effectively Market New Services

TORONTO, CANADA – March 7, 2005 – Redknee Inc., the leading global provider of communication software to wireless network operators, today announced the successful commercial deployment of Synaxis™ Roaming Guide at one of the fastest growing nationwide wireless service providers. The Roaming Guide solution has been in service since May 2003 and continues to provide innovative capabilities to attract new revenues from inbound and outbound roamers.

The Redknee Roaming Guide enables wireless network operators to notify inbound roaming subscribers of new services and real-time rates via SMS and for outbound roamers it conveniently promotes home-network services while the subscriber is traveling. Inbound and outbound messages are easily customized and can be triggered according to subscriber profile and roaming history, however subscribers will still have opt-in/opt-out control.

“Roaming subscribers contribute a large overall percentage towards an operator’s profitability,” said Rubens Rahim, Redknee VP of Product Line Management. “Roaming Guide allows operators to conveniently manage these services and improve the user experience for their valuable subscribers.”

For outbound roaming customers, Redknee’s Roaming Guide reminds subscribers how to continue using home services via time-specific SMS or USSD messages. Operators can notify inbound roamers of all available services including special promotions, roaming rates, information services and network-specific access codes to increase roaming revenues. Roaming Guide messages can be dynamically customized based on the roaming network pair as well as the subscriber’s individual profile and service usage.


About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.