Redknee Delivers Synaxis Enhanced Messaging Gateway
to Hong Kong Mobile Network Operator SmarTone
HONG KONG — 25 February 2004 — Redknee Inc. the market leader in open architecture wireless solutions, today announced that SmarTone Mobile Communications Limited (SmarTone), Hong Kong’s leading mobile network operator in data services, has deployed Redknee’s Synaxis™ Enhanced Messaging Gateway (EMG) solution. Building on its strong service infrastructure solution base, Redknee’s Synaxis EMG has brought SmarTone an effective way to off-load SMS traffic, reduce operational costs and address capacity constraints particularly during peak holidays when SMS traffic increases dramatically. The Redknee system seamlessly integrates as well as directs messaging traffic to and from diverse messaging platforms.
“SmarTone has taken advantage of Redknee's advanced EMG framework which enables network operators to accurately and efficiently deliver messages while eliminating the need for an upgrade to their legacy messaging platforms,” said Chris Newton-Smith, Vice-President Global Sales at Redknee. "The deployed solution will also enable SmarTone to support new revenue opportunities, while improving content delivery rating and charging capabilities.”
The Redknee Synaxis EMG is available now for order and timely delivery. The Synaxis EMG features include: Intelligent routing engine based on a number of attributes including time-of-day, origination address, destination address, and message content; Message delivery optimization techniques including first shot delivery; Throttling and other peak traffic handling mechanisms; Content provider interface multiplexing; and comprehensive support of existing interfaces and protocols associated with existing messaging infrastructure which mitigates costly and disruptive changes to the operator’s network.
The modular framework solution can be augmented to provide additional capabilities including a store-and-forward capability which would allow the operator to fully retire its existing infrastructure at the network operator’s discretion. This Synaxis EMG solution is currently being deployed in top tier networks globally.
Redknee's commercially deployed suite of service applications includes Messaging, Mobility, Payment, and Data/Call Control solutions. Redknee solutions integrate seamlessly with existing mobile networks, and accelerate the development and adoption of revenue-generating mobile network services through 3GPP/2 Open Services Access and Open Mobile Alliance Web-Services based architectures.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.
