Redknee Awarded New United States Patent
Innovation Enables Network Operators to Support an Enhanced Subscriber Experience

TORONTO – July 2, 2008 – Redknee (AIM: RKN), a leading provider of mission-critical software and solutions for communications service providers, is pleased to announce that the Company has been issued United States Patent No. 7,379,737 (the “Patent”) for its “Telecommunications Subscriber Profile Management System”.

Among other capabilities, the newly patented technology enables Customer Service Representatives (CSRs) to quickly ascertain the profile and state of a given subscriber in order to respond to customer queries and to resolve issues in a timely and efficient manner.  

The Patent, one of more than 40 issued or pending patent applications controlled by Redknee, enables network operators to provide an enhanced subscriber experience employing a mediation layer to access and aggregate subscriber information that is distributed in a multi-vendor network environment. In addition, it also enables subscriber information to be abstracted via an Application Programming Interface (API) for the delivery of personalized and optimized services and content.

“At Redknee, we remain committed to investing in our future by ensuring the solutions we create address the challenges many of our customers now face. Today’s announcement is a prime example of how we intend to maintain our market leading position through a combination of innovation and thought leadership,” stated Lucas Skoczkowski, CEO of Redknee.

Spending on mobile media services is expected to more than double to over $100 billion by 2012. However, the delivery and support of an increasing number of these advanced services can lead to higher operational costs as subscribers require increased assistance from the operators’ customer service representatives. As call center activity and hold times increase, this adds to operating costs and subscriber dissatisfaction. Measures to proactively enhance the subscriber experience and resolve issues can decrease operating costs by reducing customer call volumes and subscriber hold times while increasing customer satisfaction and subscriber retention.  Industry analysts note that a mere one percent increase in subscriber retention can increase profits by as much as 25 percent.

Bohdan Zabawskyj, CTO at Redknee commented, “This Patent is yet another affirmation of our objective to equip network operators with market leading technologies for the profitable deployment and support of services and content, and in turn ensure that Redknee remains the software solution provider of choice.”

About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.