Redknee Awarded New European Patent
Redknee Innovation Enables Network Operators to Rate and Bill Short Message Service Traffic in Real Time

TORONTO – May 6, 2008 – Redknee (AIM: RKN), a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile operators, is pleased to announce that the Company has been issued European Patent No. 1458200 (the “Patent”) for its “Improved Method and System for Short Message Service (“SMS”) Rating and Billing”. The Patent enables network operators to classify and rate SMS traffic in real-time, based upon any number of attributes and variables including time-of-day, origination address, destination address, and message content (e.g. text vs. ring-tones).

The award of this patent further highlights Redknee’s strong commitment to Research and Development (‘R&D’) and maintaining its position as a key industry innovator in the real-time OSS/BSS software space, as demonstrated by over 40 issued patents and pending patent applications. The newly patented technology, among other capabilities, enables operators to have more flexibility in their pricing and marketing models and to deliver an enriched subscriber experience seamlessly across multiple billing paradigms (pre/post-paid, hybrid accounts).

“At Redknee, we remain committed to investing in innovation to advance the cause of our industry and look forward to further accelerating our thought leadership as we capitalize on the inherent value of our intellectual property rights,” stated Lucas Skoczkowski, CEO of Redknee.

With over 2 trillion messages projected worldwide for 2008, SMS continues to be the most popular mobile data segment, representing approximately US$65-75 billion in messaging revenues. SMS services, which range from person-to-person communications and the delivery of premium content, to the enhancement of customer relationship management capabilities, contributes in the order of 12% to 15% of network operators’ revenues in Europe. According to industry analysts, real-time rating technologies such as those offered by Redknee, that enable a variety of billing options and business models, will facilitate the continued growth of SMS based services.

Bohdan Zabawskyj, CTO at Redknee commented, “This Patent is yet another affirmation of Redknee’s objective to equip network operators with market leading technologies for the profitable monetization of subscriber services and in turn ensure that Redknee remains the software solution provider of choice.”

For more information about Redknee, visit www.redknee.com.

For additional information please contact:

Media Relations Contact:
Heidi Rosenberg
NPI PR
+1 831-440-2405
heidi@npipr.com

Mark Yaphe
Vice President, Product Management & Marketing
+1 905 625 2298
mark.yaphe@redknee.com

 

Financial Public Relations :
Jeremy Garcia
Buchanan Communications
+44 (0) 20 7 466 5000
jeremyg@buchanan.uk.com

Redknee Solutions:
Colley Clarke
Chief Financial Officer
+1 905 625 2604
colley.clarke@redknee.com

Nomad:
Canaccord Adams Limited
Ryan Gaffney/Andrew Chubb
+44 (0) 207 050 6500

   


About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.