Redknee Offers IP Rating & Charging Solution
Charging Solution Provides Both Operators and Customers a Personalized Billing Experience

TORONTO — August 23, 2006 — Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, today announced the general availability of its IP Rating & Charging Solution for network operators worldwide. Redknee’s IP Rating & Charging Solution enables operators to monetize new IP-based revenue streams with a powerful rating and charging engine, in both pre-IMS and IMS environments.

"The sweetspot for wireless telecoms today is paving the way for the over-the-air buying of premium content," said Dan Baker, director of OSS/BSS research at Dittberner Associates, Inc. "Traditional flat-rate and volume-based billing plans simply don't drive the spur-of-the-moment purchases that can really boost revenue. If they did, then Amazon.com would stop what it's doing and start a Book-of-the-Month Club. To transform themselves into true direct marketers, telecoms need to invest in real-time rating and monetization systems that deliver the same kind of two-way dialog that makes customers comfortable buying online. This announcement is significant for two reasons: its one of first real-time billing solutions that exploits deep packet inspection and it comes from Redknee, one of the most forward-thinking billing/payment enablers in the market today."

Designed to evolve with an operator’s business strategy and changing needs, Redknee’s IP Rating & Charging Solution offers flexible rating, provides personalized bundles and performs bearer level packet analysis. This allows operators to segment their subscribers and meaningfully work with third-party content providers to maximize revenue potential on and off-net.

“Operators need to address how they deliver IP services that are priced and marketed in personalized ways that will resonate with customer needs and interests,” said Lucas Skoczkowski, CEO of Redknee. “The Redknee IP Rating & Charging Solution delivers new revenue into an operator’s business and increases mobile data usage across the subscriber base through the creation of personalized IP service bundles and price plans targeted at different user groups.”

The Redknee IP Rating & Charging Solution enables operators to offer user groups special rates for options such as on-net corporate related usage. It also allows operators to offer families parental control options based on a family’s unique needs and preferences. Parental control options may include global black and white list control, based on URL and subscriber information such as age with parental opt-in/out, allowing parents to restrict the amount of usage by the number or size of downloads. The IP Rating and Charging Solution from Redknee allows for optimum personalization no matter what the user group, providing the best user experience possible while simultaneously opening new revenue streams for operators.

Parental control options may include global black and white list control, based on URL and subscriber information such as age with parental opt-in/out, allowing parents to restrict the amount of usage by the number or size of downloads. The IP Rating and Charging Solution from Redknee allows for optimum personalization no matter what the user group, providing the best user experience possible while simultaneously opening new revenue streams for operators.



About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(RKN : AIM) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.