Fierce 15 Winners

FierceWireless

May 10th, 2006
FierceWireless

By Lynnette Luna, FierceWireless

What an exciting year to announce the fourth annual Fierce 15, our list of top emerging companies in the wireless industry for 2006. Subscribers continue to sign up for wireless services in droves, operator financial metrics are healthy and competition is robust despite consolidation as MVNOs flood the market. It's a good time to be in the wireless industry.
 
This year's 2006 FierceWireless Fierce 15 represents this vast array of opportunities. It consists of the 15 privately held startups we believe hold the most promise to help shape the wireless industry and establish a successful presence in this market--the embodiment of fierce.

Redknee
Based: Toronto
Founded: 1999
www.redknee.com

Why It's Fierce:
When you look at the global mobile market, it's hard not to find a major operator where Redknee isn't providing services. Described as a provider of infrastructure that monetizes value-added and personalized services for mobile users, Redknee has sold solutions to 26 of the world's top-tier mobile operators, supporting 207 million subscribers. Perhaps more impressive is the fact that Redknee is 100 percent employee-owned and never took a dime of VC money in its history. Today, it has a cumulative asset growth rate of 62 percent and recently announced a record first quarter with revenue of $9.6 million CAD and a positive EBITDA of $1 million. Focusing on monetization and personalization to maximize subscriber revenue for carriers, Redknee offers solutions like mobility profile and presence management for all of Cingular's customers and network provisioning for T-Mobile USA's subscribers, supporting voice, SMS, MMS and high-capacity content delivery. For Vodafone U.K., Redknee supplies all postpaid and prepaid GPRS traffic classification, rating and charging, along with SMS routing and charging, content management, digital rights management and subscriber real-time profiles.

What to look for:
Look for Redknee to move beyond the mobile operator market to target IPTV, broadband operators and media companies. Look for the company to increase its portfolio of products to include personalization, unified rating and charging, content and brand management, and real-time multimedia.