VivaCell Launches Successful Mobile Broadband and Innovative Recharge Solution with Redknee

VivaCell-MTS in Armenia successfully launched Redknee’s data charging and policy solution, NGRC. Supporting the launch of VivaCell-MTS’ 3G network, Redknee’s data monetization platform has enabled it to develop and launch innovative mobile broadband service offerings to suit the different usage habits and needs of its subscribers as it strives to drive revenue and increase its market share against the incumbent and new competitors entering the market.

“The number of VivaCell-MTS’ wireless broadband subscribers has grown tremendously since the Company launched its HSPA/UMTS-based 3.5G network, reflecting the intensifying demand for wireless broadband access in Armenia. Therefore, the priority for VivaCell-MTS now is to be able to support future data traffic growth. Due to our extremely competitive market, we are focused on always outstripping our competitors by providing differentiated products that appeal to our customers. Redknee’s support has been instrumental to our successful launch of the most innovative mobile broadband services to the people of Armenia.”

 - Ralph Yirikian, VivaCell-MTS General Manager

VivaCell-MTS, part of the eighth largest mobile telecom brand in the world, MTS Group, implemented Airtime Reseller which is a module of Redknee’s Turnkey Converged Billing solution. Airtime Reseller enables Viva-Cell-MTS to provide its resellers with the ability to trade over the wireless network with subscribers, providing sellable airtime that is purchased on the mobile handset, eliminating the need for retail vouchers or physical top-up cards.

“Airtime reseller has enabled us to provide a value-added service to our customers that differentiates ourselves from our competitors, reduces our operating costs and makes us more efficient. The flexibility and convenience that the service brings to our customers continues to reinforce our reputation as the number one operator in Armenia that delivers the best subscriber experience to its customers.”

 - Ralph Yirikian, General Manager, VivaCell-MTS

“VivaCell-MTS is committed to providing Armenia with innovative mobile services. Redknee’s Airtime Reseller enables us to offer full flexibility to our subscribers, who will be able to select the needed level of airtime without being limited to any fixed denomination”

 - Ralph Yirikian, General Director, VivaCell-MTS