| EXECUTIVE PERSPECTIVE |
| 2010 Predictions by Redknee CTO, Bohdan Zabawskyj |
 Network operators will necessarily have to leverage their considerable existing investment in core and radio infrastructure by directly providing or enabling value oriented services that are immediately appreciated by their subscribers. In this context, OSS/BSS platforms cannot be relegated to provide simple ‘back-office’ or billing functionality for the purpose of supporting outdated pricing schemes and business models. Progressive network operators recognize that suitably equipped and evolved OSS/BSS platforms constitute a fundamental strategic assets. |
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| FEATURED ARTICLES |
| A Case for Revenue Management - Why Subscriber Usage and Policy Control Matters |
Successful mobile network operators are increasingly facing competitive threats and are required to react very quickly to changes in the marketplace. Mobile operators must seize and capitalize opportunities as they arise in order to maintain and drive ARPU and remain competitive. With voice and SMS revenues flat, the opportunity of mobile data services is being viewed as the main strategic avenue for operators to drive future growth.
Mobile data currently represents the fastest growing service segment among mobile operators, with some experiencing as much as 300% yearly growth. Much of this comes from the introduction of mobile broadband spurred on by new smartphones such as RIM’s Blackberry and Apple’s iPhone. In fact, it is estimated that by 2013 mobile broadband will account for 32% of total mobile subscribers, 58% of total mobile data revenue and 18% of total overall mobile revenue. |
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| FEATURED ARTICLES |
| Mobile World Congress 2010 - The Sky's the Limit with Redknee |
Redknee has an exciting line-up in store for this year’s Mobile World Congress, to be held at the Fira Barcelona in Barcelona, Spain February 15-18, 2010.
You can find us in the same location as last year in Hall 1 Stand 1E37.
Hear Redknee speak at these events:
Telecom TC Panel 1 - Telecom TV Panel “Making Mobile Personal” with Redknee CEO, Lucas Skoczkowski - Monday February 15, 11:00
Zain and Redknee present - “Increasing ARPU by Empowering Users” with Zain CEO, Khaled Al Hajeri and Redknee CEO, Lucas Skoczkowski - Monday February 15, 16:00
Telecom TV Panel 2 - “Mobile Broadband – Bridging the Digital Divide” with Redknee CEO, Lucas Skoczkowski, Botswana Telecom (BTC) General Manager, Loic Descamps, and VivaCell-MTS Information SystemsDepartment Deputy Manager, Thomas Mazejian - Tuesday February 16, 15:00
Redknee Networking Reception - Redknee Networking Reception - join Redknee executives, our global operator customers and media and analysts for an informal meet and greet at our stand - Tuesday February 16, 16:30 Learn more by visiting the Redknee MWC 2010 event pages. |
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