TORONTO – November 13, 2012 Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce that it has signed a new converged billing and customer care deal with Malea Multimedia Mobile and Services (Malea MMS) that will see the company launch a new mobile brand in Niger. The multi-million dollar, multi-year term license deal adds to Redknee’s extensive footprint in the African market and reiterates its position as a leading provider of billing and customer care solutions that support multi-brand growth strategies.
Redknee’s real-time converged billing and customer care solution will enable Malea MMS to launch mobile marketing, multimedia and customer loyalty services as well as provide advanced customer care by offering its customers real-time visibility of their usage and balance, including real-time usage notifications. Redknee’s solution will also allow Malea MMS to launch data, voice, content and media services for prepaid, postpaid and hybrid customers.
Lionel Ekabouma, Managing Director, Malea MMS commented:
“Operating in a fast moving market meant that we required a next and its professional services approach was pivotal to the decision to select Redknee to support our launch strategy and ongoing success.”
Lucas Skoczkowski, CEO, Redknee commented:
“We are extremely pleased to be supporting Malea MMS launch its brand to the market in Niger. In today’s vibrant environment, communication service providers are increasingly looking to diversify their business while delivering an advanced customer experience. This new customer win reinforces Redknee’s growing momentum in the market and expansion of its geographical footprint. At Redknee, we continue to invest in developing complete end-to-end, out-of-the-box solutions that provide fast time to market, advanced customer care and support innovative new business models.”
With Redknee’s out-of-the-box solution, Malea MMS will have access to hundreds of pricing plans and promotions in order to offer targeted, real-time promotions and loyalty campaigns quickly to the market. In addition, Redknee’s advanced CRM capabilities will provide Malea MMS with retail channel and sales enablement tools through its next generation dealer portal and innovative self-care solutions, via IVR and USSD.
Larry Goldman, Partner, Head of Telecoms Research at Analysys Mason, commented:
“Service providers have the opportunity to derive value from non-traditional markets through partnerships with MVNOs or by launching secondary or multi-brand business lines in order to increase loyalty and capture an increased share of their customers' mobile spending. Pre-integrated billing and customer care solutions that support innovative services, an advanced customer experience and a partner ecosystem will be central to the success of these growth strategies.”
Redknee’s end-to-end billing and customer care solution, leveraging the Microsoft Dynamics CRM framework, will enable Malea MMS to gather valuable intelligence on its subscribers to develop promotions and offers to target specific customer segments and will empower customer service representatives with a consolidated view of the customer’s activity and account.
Bonnie Jeanne Maher, Managing Director, Worldwide Telecommunications, Microsoft Corp. commented:
“Today’s business models mean that service providers are increasingly looking to deliver new services to market faster and at a lower cost. Microsoft Dynamics offers flexible and scalable solutions that partners, such as Redknee, can use to empower service providers to optimize the customer experience, streamline customer care and increase profitability.”