TORONTO – November 7, 2011 –Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce it will speak at the MVNO Industry Summit USA 2011
in a keynote presentation that will highlight the role of promotions in a successful MVNO strategy.
The session, entitled “Creating Personalized Pricing for Next Generation MVNOs” will be held on Tuesday, 8 November at 9:45 a.m. Redknee’s Director of Business Line Management for MVNE/O billing, Namit Garg, will outline that key strategies for MVNOs to launch personalized pricing, differentiate their services and effectively target their niche market begin by having the agility to draw from subscriber data and have better insight into subscriber behavior. Taking lessons from MVNOs across the globe, the presentation will highlight the value that personalised promotions can bring to MVNOs. In addition, key strategies on how promotions can effectively be scaled as multiple connected devices come to the market will also be discussed. Mr Garg is responsible for Redknee’s multi-tenant converged billing portfolio, which is currently deployed in major customers including Digicel, Inmarsat, Viacloud, Telefonica, i-wireless, Zon, Orange and KPN Spain.
Chris Newton-Smith, Redknee’s Vice President of Marketing, commented that the recent projections by Wireless Intelligence that the number of MVNOs will exceed the number of Mobile Network Operators by 2013 shows the changing dynamics that the market is currently experiencing:
“Advances in technology, devices and next generation services are opening a renewed opportunity for MVNOs to carve out niche offerings. The competitive pressures that service providers are facing today underscore the need to effectively segment the market and have a strong marketing strategy. Timely, personalized promotions can be a key part of this strategy to ensure that MVNOs not only differentiate their offering to the market but also sustain growth.”
Redknee’s cloud-based real-time billing platform delivers service providers with the agility to achieve their growth strategies by being multi-tenant, geographically distributed, and highly scalable. Redknee’s end-to-end solution addresses activation, provisioning, unified rating, messaging, real-time billing, charging, invoicing and customer care. Redknee’s cloud-based solution offers a business model that supports service providers and MVNOs with flexibility, while growing their business, and minimizes the investment risk with low initial setup costs. In addition, Redknee’s open and flexible solution interfaces enable Web 2.0 based integration with loyalty programs and third party applications.
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/